by: Steve Hall
Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.
The campaign is admirable in the sense that it's aim is to get people to the library but what's to stop the person from simply downloading the book from Amazon or somewhere else on the internet once they leave the subway instead of going to the library.
In any event, getting people to read is the key whether they do it with a book from the library or on their digital device.