by: Phoebe Parke and Jon Stock
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| Rail Book Club: a commuter's book review is tweeted on the digital screen at London Victoria station |
A new book club on Twitter, the Rail Book Club, has been launched, hoping to
bring passenger reviews and book
recommendations to commuters via digital screens in stations throughout the
country.
Look around any train carriage during rush hour and you'll rarely see a bored
face, according to outdoor advertising company JCDecaux, which is behind the
club. It estimates that 81% of train commuters read on their journeys every
week, and 38% of these use an e-reader.
So it follows that when looking for a new book to read on the way to work, a
fellow passenger will probably have a pretty good recommendation. That, at
least, is the thinking behind Rail Book Club, which invites passengers to tweet
their recommendations to @Railbookclub, which is running a selection of the
best book suggestions across its national network of station screens.
Paul Carolan, Commercial Director of JCDecaux, said: “If you’re wondering
what book to read next, then @Railbookclub is for you. Our Connected Commuter
research showed that rail passengers love books, with the vast majority reading
during their commute, so launching @Railbookclub and linking it to our digital
screens in stations was a natural step.
"This new book club community is part of our strategy to bring content to our
screens that enhances the passenger journey, building communities though
people’s passions and providing a daily source of inspiration for the rail
audience. We’d like to become the go-to book club for commuters with the
potential to publish daily extracts of books on our screens in the future.”
The @Railbookclub community currently has 2094 followers and is expected to grow.Today is Roald Dahl day, and the Rail Book Club team is celebrating the event with a prize, according to an earlier tweet today: "Most creative re-written Dahl book in Twitter form wins a box set of his books! #BookClubShorts".
And the best entry so far? "An odd man in the confectionery trade invents Total Wipeout years early to find his successor....#bookclubshorts" from Ade Couper @bigade1665
from: Telegraph
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