NFB wants Canadian children to read a book.

From the NFB's website: "This animated short about literacy introduces us to Meena, a young girl who hates book even though her parents love to read. Books are everywhere in Meena's house, in cupboards, drawers and even piled up on the stairs. Still, she refuses to even open one up. But when her cat Max accidentally knocks down a huge stack, pandemonium ensues and nothing is ever the same again..."